It’s essential that we as Media Practitioners, should be able to critique our own work in order to improve. However to progress, to even make a trace of our existence in this industry we must evaluate the work of professionals. After all it is them that are being paid to film Ryan Gosling’s torso, not a first year Media Production Student.
During the course of 161MC: Creating Impact in Media Production module, I was able to find out what makes separates the professionals from the amateurs. The experts from the beginners. Aside from lack of experience in the the field, us “amateurs” are not exactly knowledgeable when it comes to making an impact. Which is why we are here, at University trying to increase our media footprint and create a sizeable digital and social trend.
Week one, was the study of how we are portrayed online, to our audience. I began to think about the many accounts that I belonged to; there was the more active profiles Facebook, Twitter, YouTube, Instagram and Pinterest. Although those sites didn’t see me as a ‘professional’ they seen me as Jessica Morrison from a small town in Northern Ireland who went to some college in a place some people can’t even pronounce and upped sticks to Coventry for a Degree. As for WordPress, I am either a Media Student, A Poet or a Dramatic Teenager with issues. Aside from the Media Student, none of that screams ‘Media Professional.’ So it was time to reinvent my online persona, but in order to do this I needed to know what ‘my brand’ was.
I created a TV ident (sting) over the Christmas holidays to see if that would spark some inspiration on who I wanted to be. I came up with the name ‘Creative Ink. Productions’ which suggested I am creative and I like to write, exactly the person who I wanted to be seen as. The next step was to take over Twitter, now I am ‘A Student #Production Company based in UK. #AVGeek & Photo-Journ. In the process of development with interest in the Rom-Com & Documentary genre.’ (@CreativeInkPro, 2014.) I created a Logo for Creative Ink. Productions to put a visually show my brand and it made the production more official, it meant I could use it for my social media appearance.
In today’s competitive industry it is getting increasingly difficult to get noticed by anyone, let alone making a mark, in the film PressPausePlay a music artist called Moby mentioned “-so if you give a human a hammer and a piece of wood, they are going to make something interesting. Now everybody is a photographer, everybody’s a filmmaker” but when “there is no cap on creativity” the sky is the limit to what anyone can achieve (Dworsky and Köhler, 2011.)
The second task was to Recycle material and remix it into a new narrative, I choose to experiment with footage created in 160MC alongside one of my favourite romantic comedies ‘Definitely, Maybe’ to create a new film trailer. In the end, it turns out an experimental piece proved to be a comedic piece also, by my peers. This was a task I found to be quite challenging because it was my first time editing anything on Premiere Pro. Overall with this task, despite many redrafts I was very pleased with the feedback and the way it turned out.
During week three we discussed distribution packs for films which included a film’s synopsis, cast, crew, budget, location and equipment. I found this task the hardest because we had to present our idea to our peers and my short film ‘What Happened to Alice?’ was something I pitched before to a TV Producer last year, who did not take a liking to the idea, this rejection affected how I presented it this time round, I wanted to be more clear of the concept. Despite having also had the experience of compiling a production pack for my final college project – a short film ‘Betrayal’, this was an individual task which took a lot of extensive researching.
The fourth task required us to use only web 2.0 tools to retell a classic story into a social and digital perspective. I had a lot of fun with this task as I love the story of Alice in Wonderland that I choose. During the lecture I learnt a very valuable and transferable skill of storytelling, “for a story to occur, something extraordinary must happen to so upset the balance of a chosen character’s life that he is then impelled top pursue a goal generated by the change in his life.” (Moritz, C, Scriptwriting for the Screen.) As a avid writer it reassured me that I had mastered the skill of telling a story through Tzvetan Todorvo’s theory. Using screen recording to tell the story was fun, I previously used this technique in an Apple Advert I made and loved doing it.
During week five we learnt about Collective Storytelling, this is where I felt compelled to come up with an idea during the lecture. I came into question that since I couldn’t verbally say a story on the spot meant I wasn’t really a storyteller so immediately I knew this task would be difficult. I think this task really linked in with week four as both required us to tell a story. Using two Ping Pong balls to tell the ‘greatest story ever told’ really challenged my creativity because it restricted me to draw things. I love Stop Motion animation and I felt Vine was a great outlet to express that interest in because it made Ping and Pong’s story simple to create.
Week six brought us to our final task learning about interactive documentaries or ‘i-docs’, which I experimented with Mozilla Popcorn and created a Top Five list that featured my favourite Ulster/Irish rugby players. I learnt about how interactivity was an effective way to communicate and reach out to an audience. During the lecture we got to interact with a Google Chrome documentary called the Wilderness Downtown which I felt was very well put together. The aim of this task linked well with task two as Mozilla Popcorn Maker’s aim is to remix old material to spark new ideas and creations. It does “allow people to create amazing content while peeking under the hood of the internet, getting familiar with all the moving parts and getting their hands dirty” (Mozilla Webmaker.)
Aesthetically I thought the delivery of each task was very effective. By doing a new task a week I learnt more about the individual elements used to Create Impact in Media Production. Now I am more encouraged to think that in years to come I want it to be my ‘hashtag’ that trends on Twitter, not the one who is taking part in social campaigns to ‘#FindMike‘ or to ‘#GetRonABed‘.
Twitter (2014) Creative Ink. Production’s Profile [online] – Available from http://www.twitter.com/CreativeInkPro
Dworsky, D and Köhler, V. 2011. PressPausePlay [online] Available from http://www.youtube.com/watch?v=-rvlaTg3vPg
Moritz, C. Nd. Scriptwriting for the Screen. Available from http://www.amazon.co.uk/Scriptwriting-Screen-Skills-Charlie-Moritz/dp/0415465176/ref=sr_1_1?ie=UTF8&qid=1393844046&sr=8-1&keywords=screenwriting+for+the+screen+moritz